I've just been reading an article that say Brands are excited about advertising in iPad applications, and publications. http://bit.ly/dnAJYf Lets hope they learn the lessons from previous mistakes in digital, mistakes that have been made in mobile device advertising.
For example, and this isn't rocket science, you've got a product on a full page advert; tilt the iPad forward and the product moves/rotates towards the user, tilt it left or right and the product rotates left or right, imagine the tilting interacting with video... the results could be astounding. Even touching the image to rotate it will be immense, but there are so many possiblities. OK, maybe there will be technical issues of file size to overcome, or maybe it will be too expensive to produce, but that's where we should be heading...very exciting.
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